#DLD15 // Smart Casual Conference Outfit & Meeting Mimi and Alex Ikonn

{Today at the DLD Conference // Digital Life Design: dld-conference.com}

Hello Everybody,

This week I was attending the DLD conference (Digital Lifestyle and Design Conference) hosted by Hubert Burda Media where I met friends and made wonderful new connections. So come I sat next to Mimi and Alex Ikonn in one of the sessions. Afterwards we’ve got to talk for a while and I cannot express how wonderful this entrepreneurial couple is in real life, too. Both of them are driven but work as a team. Mimi sells affordable hair extensions and is a social media super star. Alex is managing part of the business, too. They used to work in a bank but then decided to be following their dream of traveling and sharing their experiences and positive mindset with everyone who is following around.

Both of them have a huge following and social media awareness but once you meet them in person, they are down for some inspirational talk and eager to help others in becoming what they set their dreams to. What I like most about the this conference is, that you meet people you most likely would not approach when seeing on the street or at any kind of other event. But with DLD there is a special atmosphere that turns strangers into friends and super stars into people you can ask for their experience and advice. If you don’t know Mimi and Alex yet, you can find them here:

@mimiikonn and @alexikonn

On this very day, the dress code for the DLD event says “smart casual, no suits!” Mimi wears a wool dress with a gold statement necklace, black tights and black ankle boots. Her bag is from Stella McCartney and the eye-catcher of her outfit. She pairs her dress with a camel coat. Her photos were taken at Marienplatz, Munich.

Today at the Headquarters


For my outfit of the day I paired a white lace shirt with my beloved pleated skirt and a statement belt. I wear comfortable though chic bight enamel shoes and a short leather jacket.

Today at the Headquarters

Today at the Headquarters

Today at the Headquarters

Today at the Headquarters

Today at the Headquarters

Today at the Headquarters


Subscribe to my Instagram channel and see my #DLD15 experiences. Take a look at the DLD website for inspiration and interesting contacts.




Leather Jacket // similar Bebe

Lace Top // similar Reiss

Belt // Maje

Pleated Skirt “Hayden” // Reiss (now 50% off)

Shoes // similar Buffallo

Location // DLD Conference, Munich



Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s