The Fragrance Exhibition
On Monday I was invited to Coty’s first fragrance exhibition at the grand Charles Hotel in Munich.
Coty – A World of Beauty!
Coty is one of the global beauty product manufacturers founded in Paris, France by François Coty in 1904. At age 29 François Coty founded the fragrance company that would have his name and he was determined to revolutionize the fragrance industry in reinventing the perfumer’s fragrance palette. He managed to design affordable beauty products with luxury quality available to the masses.
Today Coty doesn’t sell any of Francois Coty’s products anymore but is well known for its cooperation with designers and celebrities for the creation of fragrances we all wear and love, such as Marc Jacobs, Vera Wang, Calvin Klein, Chloé, Jil Sander, Balenciaga and many more. The brand span reaches from super market prices to prestige perfume stores. Besides fragrances Coty also offers skin & body care, e.g. Lancaster or Philosophy, as well as color cosmetics, such as popular nail polish brand OPI.
The exhibition I was visiting was telling his story and also exampled the power and beauty of fragrances. Each era has its Zeitgeist of political, industrial, and cultural happenings shaping taste, aesthetics and beauty. We can best express a certain mood or style through fashion and fragrances. Both have much in common.
Everybody perceives fragrances differently!
Although there are famous and endlessly loved fragrances such as Chanel No.5, our taste and perception of fragrance is very unique. I think we all have experienced the moment when sharing a fragrance with a friend and noting that it smells completely different. Our limbic system is the cause for it. All fragranced notes awake memories and images subconsciously in our perception. This is why we all smell things differently.
Fragrance designers just as Manasse, spend lots of knowledge and passion to create fragrances you will love for years using up to 500 different essences. As François Coty said “every lady needs a fragrance that enchants her surrounding.”
What fragrance should I wear for the office?
As I am engaging into conversations with Coty’s representatives I am wondering if I should find that one favorite fragrance or if I should rather differentiate between the fragrances I wear in the office and those I wear off duty?
We should differentiate. “Do you really want to think about the office when being on a dinner date?” says Coty’s training director. She explains that we attach inner images and experiences (emotions) to a certain scent that is repeatedly used which subconsciously will pop in your mind when actually smelling it. Ladies, as with clothing, stay true to your style but differentiate according as on and off-duty.
What is your favorite fragrance for work? Let me know in the comment box below.